Business cards in the world of business are essential and of utmost importance, since as its name mentions, it is the letter of presentation of a person.
Networking is the best instrument to create personal relationships by serving as a catalyst for success, because people tend to do business with people they trust and who best remember people with a good business card.
Business cards can be used for several reasons:
– If you attend a conference, meeting or event where you know other people who are interested in your product or service, the most convenient thing is to exchange business cards instead of writing on a paper or cell phone.
– Business cards offer the opportunity to create a good image of yourself and the company you represent, as it has the personality of your business and can be easily saved until needed.
– It is possible to give more than one business card to a person, especially if he mentions that he knows someone that may interest him, and that he later delivers it to the indicated person.
How should your business cards be?
– The business card must have the most important information, such as your name, company name, email, local and / or mobile phone, address, company logo, website and it is even recommended if your brand is not well known , to put a slogan of the company or to that they are dedicated, to remember easily when seeing the card.
– Being part of the image of the company, it is recommended to make cards according to your business, for example, if it is related to the care of the environment, it is recommended that they be recycled paper, if it is from the design area, that the card has a good design and with a different size or shape. The card must be designed depending on the business and what you want to convey.
– With advances in technology, there are many who have chosen to put a QR code on their cards, to be scanned add more information, go to the website or automatically add to your phone contacts, it is highly recommended if your business is of new technologies.
– The back of the business card is recommended if you want to put extra information about your company, such as the services they provide, the advantages of your company, service hours, branches or simply a design that attracts attention.