two weeks ago we looked over customer onboarding, the method for inviting new customers into your online business. But, it does not simply stop here. ItвЂ™s important to keep to construct strong relationships with your consumers through your jobs.
A lot of people have talked more about вЂcollaborative discoveryвЂ™ rather than вЂclient educationвЂ™ or вЂclient onboardingвЂ™, and some agencies have established a new way of working side-by-side with their clients in the last few years.
In this specific article, weвЂ™ll discuss alternate approaches to customer relationships that may help you transform them into lasting partnerships.
1. Collaborative discovery
вЂњWe treat our consumers as partners вЂ” we donвЂ™t like being called vendors because we come across it as a really collaborative partnership where our company is both mutually spent,вЂќ explains Nikki Shum-Harden, SVP of customer partnerships, at RED Interactive Agency.