After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Company

After Brutal ‘Shark Tank’ Rejection, Tech CEO Reinvents Her Dating Company

‘They all told me personally to go perish in a opening and I also did dating asian the exact opposite’

Ms. Cheek. (Photo: Katya Nicholas)

The time that is last chatted to Lori Cheek, she and her dating app—then called Cheek’d—had just been coldly refused on nationwide television by Kevin O’Leary, Mark Cuban, Barbara Corcoran, Robert Herjavec and Lori Greiner. Now, very nearly a complete 12 months since her admittedly cringeworthy Shark Tank episode aired, the newest York-based CEO has entirely reinvented her business, and it is willing to share it once again aided by the globe.

“They all told me to get perish in a gap,” Ms. Cheek told the Observer, in mention of the the Sharks, “and we did the exact opposite.”

Okay—the terms “die in a gap” didn’t precisely escape some of the Sharks’ lips, but there’s no denying they had problems with Ms. Cheek’s initial item. Just how it worked, users could pass flirty ice-breaker cards to cute strangers they spotted into the world that is real then, those strangers could log onto Cheek’d and find out the dating profile of the individual who’d simply handed them a card.

The Sharks had some biting, though perhaps reasonable criticisms—namely, that should you could muster the courage up to pass through some body a Cheek’d card, couldn’t you simply let them have your contact number?

“I don’t think it absolutely was constructive the way they provided me with the feedback,” she said, “but I heard it, and I also chose to make an alteration.”

Ms. Cheek said she had been extremely stressed whenever she pitched her item into the Sharks. (Picture: ABC)

Though we talked to her over the telephone, we’re able to sense Ms. Cheek bubbling as she chatted about the brand new iteration of her item (now called Cheekd, sans apostrophe), which celebrated its launch, properly, on Valentine’s Day. The application was created as a means to fix missed connections for smartphone-addicted singles, whom might invest therefore time that is much down at their screens, “the passion for their life could walk right past them,” Ms. Cheek stated. “It encourages people to focus on what’s occurring when you look at the real life.”

The software sends users alerts when other suitable Cheekd users are within a radius that is 30-foot of.

“There’s a guy that is hot the conclusion associated with club, and you might perhaps perhaps maybe not know he’s there,” she proceeded. “You look down at your phone, and see Jack N. is 30 foot away from you.”

The application additionally keeps a listing of every possible match you pass throughout the day. Perhaps discover that is you’ll a sweet man with who you’ve ridden the subway a lot of times along the way into work, but whom you’ve never ever noticed had been there.

“The next early early morning, you’ll see one another once more, plus it’s likely to force one to keep in touch with one another,” Ms. Cheek stated. “I think it is likely to be just a little embarrassing, but at the very least you’ve sorts of already said hello.”

And right right here’s the super part that is cool because Cheekd makes use of Bluetooth, it does not need a web connection to operate. Which means it really works in places like airplanes and subways, where missed connections have a tendency to take place more often.

Most of all, the brand new Cheekd results in the flaws the Sharks pointed call at her old application.

“It’s using the awkwardness away from slipping individuals who card,” she said. “Sometimes it absolutely was hard for me personally to complete, and it also had been my company.”

Cheekd, re-invented. (picture: iTunes)

But bouncing straight right straight back from rejection—on TV that is national no less—wasn’t always easy. After Shark Tank, Ms. Cheek stated she felt a“gloom” that is general her company. To go forward, she discovered a business that is new, Roger Chinchilla, whom purchased down her old lovers and it is now an equity shareholder. She additionally discovered support in unique Shark Tank Twitter groups—groups where entry is given to individuals who’ve appeared in the show. Users share feedback, resources which help one another promote their companies.

The steps that are next Ms. Cheek? Building up Cheekd’s user base, and bringing on investors who is able to offer advertising bucks. She’s currently fantasizing about an advertisement campaign for brand new York’s L Train.

Is Ms. Cheek stressed, we asked, that investors are likely to shy far from her item, having seen exactly exactly how defectively it initially fared on Shark Tank? She stated she’s “not worried about this for an extra.”

“I think investors eventually spend money on people,” Ms. Cheek stated. “If they understand how difficult we worked only at that the 1st time, they’re planning to discover how difficult I’ll focus on this the next time.”

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